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How to use infographics for marketing

12/30/2021

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Infographics are a great way to get your point across and give more information to your readers in a quick and easy-to-understand format. In this article, you'll learn how to use infographics for marketing your business, blog, or social media page.
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What is an infographic?
Infographics are great for marketing because they are visually interesting, easy to remember, and appealing. Infographics consist of several different sections with text. The sections are usually broken down by sub-topics including trends, statistics, comparisons, and even the pros and cons of the company or brand that is being promoted.

Types of Infographics
Infographics can be used for marketing. You can use infographics to educate your audience on the product of your choice and present it in a fun, easy to understand way. Infographics can be designed to increase brand awareness and drive conversions through the use of social media sharing, Pinterest pins, and other platforms.

Pros and Cons of using Infographics for Marketing
Infographics have been around for a long time. They first made their way into the marketing world as a way to show data by breaking down and presenting information in an interesting and easy-to-understand way. Today there are many different types of infographics. 

The best ones incorporate the following:
• Fun facts and relevant data with icons to illustrate
• Colours and fonts that are in keeping with your brand identity 
• A narrative which is easy to follow and a great composition

How can marketers use Infographics for Marketing?
Infographics are a powerful and inexpensive marketing tool that can be used to promote your brand, product, or event. They allow you to provide key information in a concise and visually appealing way that is easy for your audience to process.

The best thing about investing in an infographic is the fact that this illustration can be deployed across multiple channels including;
• Social Media
• Direct Mail Marketing
• Email Marketing
• Display Advertising 
• Embed on your website or provide a press release so your infographic can be distributed and published on relevant blogs and websites. As a result, you can expect to reach more people who may be interested in investing in your brand, products or services. In addition, backlinks are great for SEO purposes!

Resources for creating your own infographics
When it comes to marketing, infographics are one of the best vehicles you can use. Infographics are easy to create and many companies use them as a way to stand apart from the competition. They're also effective because they're visually stimulating. To give your infographic some extra flair, you may even want to include a soundtrack!

Conclusion
Nowadays, people are using infographics to spread information. These graphics can tell a story and highlight data that is helpful to the reader. This way, the reader is able to quickly and easily take action on the information provided. Infographics can also be used as a marketing tool for many different types of businesses. If you're interested in finding out more about how infographics work and how they can help your company, try researching them further or contact a local business who uses them successfully.
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HaysDen Freelance Graphic Design Tonbridge Kent Creative Marketing Portfolio
Freelance Graphic Design and Marketing by Hayley Creasey
First Class Honours Degree in Graphic Design from University of Kent
10+ years industry experience both at a marketing agency and brand side
Based in Tonbridge Kent, UK (40 minutes direct train line to London)
t: 07460735737
e: hello@haysden.com
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What areas do I cover in Kent? Dover, Rochester, Whitstable, Sandwich, Canterbury, City of Canterbury, Herne Bay, Margate, Chatham, Tenterden, Maidstone, Tonbridge, Gravesend, Ramsgate, Royal Tunbridge Wells, Faversham, Broadstairs, Hythe, Ashford, New Romney, Sittingbourne, Wye, Aylesford, Goudhurst, Biddenden, Deal, Edenbridge, Dartford, Fordwich, Lydd, Chilham, Westerham, Sevenoaks, Sheerness, Dymchurch, Hever, Strood, Chiddingstone, Gillingham, Hawkhurst, Queenborough, Snodland, Elham, Reculver, Swanscombe, Walmer, Igtham, Penshurst. Plus all surrounding counties including Sussex and London.
  • ABOUT
    • Why work with me?
    • View Linkedin Profile
    • Portfolio
    • Testimonials
  • SERVICES
    • Creative >
      • Print Design
      • Digital Design
      • Website Design
      • Press Advertising
      • Direct Mail
      • Branding & Stationery
      • Large Format Print Design
      • Magazine and Brochure Design
      • Signs, Posters and Point of Sale Design
    • Digital >
      • Social Media Management
      • Content Marketing
      • Sponsored Advertising
      • Video Editing & Content Creation
      • Email Marketing Design
      • Copywriting
      • Presentation Design
      • Digital Magazine Design
      • PPC (Pay-per-click)
    • Strategy >
      • Marketing Consultation
      • Research & Analysis
      • Marketing Audit & Summary
      • Marketing Plan
      • Digital Marketing Plan
      • Marketing Support
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