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Corporate Stationery & Branding Design Services
by Hayley Creasey at Hays Den
A lot of companies don't put enough emphasis on branding design, and as a result, they often don't stand out from the crowd. But what does this mean for your business? You might be spending more on marketing without getting any results because you're competing with brands that are more recognisable. Learn about some ways you can make your brand stand out in this blog post!
What is branding design?
Branding design is a visual identity that a company develops to represent themselves. The goal of branding design is to connect a company with their target audience through visuals and create a unique image for the company. Brands are created by creating different imagery, logos, fonts, colours, and styles so they can be recognised. A brand's design should work to promote the company's values and attitudes towards consumers.
Why branding design is important for a company's marketing strategy
Your company's marketing strategy is useless without branding design. Branding is the core of the marketing strategy, which is why it's essential to make sure that it stands out on its own. A good branding design will include your logo and an identity system. This will ensure that your company's message resonates with customers and makes them want to buy your product or service.
How to know if your brand needs a redesign
The first question you need to ask yourself is whether or not your company has been around for a long time. If the answer is yes, then it may be time for a redesign. If your business has been around for twenty years or more, the logo and other visuals associated with it may have become tired and outdated. The logo can also be too complicated to read depending on where you place it.
The second question to ask yourself if whether or not your company is rebranding. Again, if the answer is yes, this might be a good time for a redesign. For example, if you're launching a new product line, a redesigned logo will help establish a connection with customers that don't know about you yet.
What do I need to know about colour schemes?
When it comes to choosing colours for your branding, there are many different considerations that will determine what colour scheme is right for you. For example, if your company deals with fashion, you'll want to choose colours that people are wearing now. This will give them an idea of what they can expect from your line of clothing. On the other hand, if your company deals with technology, you probably want to stick with colours like black and white or grayscale so that people know you're up-to-date.
Corporate Stationary your Business May Need
After your brand design has been finalised, you may find that your business needs a standard set of corporate stationery to distribute amongst the team. We can design the following to ensure that your business is consistent across all channels...
• Logo Design
• Brand Guideline Design
• Business Card Design
• Letterheads and Envelope Design
• Notepad Template Design
• Business Calendar Design
• Generic Postcard Design
• Invoice Book Design
• Compliment Slip Design
• Presentation Template Design
• Social Media Post Template Design
• Social Media Cover Photo Design
• Poster Design
• HR and internal document design such as Welcome Packs or Training Packs for new staff members.
And so much more!...
Helpful tips when designing a new logo
A logo is the first thing that people notice about your business. Even if you have a poorly designed website, it will be hard to convince potential customers of the quality of your products/services if their first impression of you is an ugly, confusing logo. As I said earlier, there are some basic guidelines that you should follow when designing a logo. Make sure that the colour scheme complements your branding, keep your logo simple enough to be easily recognised, include a slogan or call-to-action on the logo, and ensure that your logo looks good on all types of backgrounds.
A company's marketing strategy is often what determines how well it will do in the future. If a company doesn't have a specific branding design, then its marketing strategy may not be as successful as it could be.
Get in touch today
If you're looking for an experienced and professional freelance Graphic Designer to complete your Branding Design or Corporate Stationery material for your business, please get in touch today.
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