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Marketing Support
by Hayley Creasey at Hays Den
Everyone wants to have a "dream team" when it comes to their marketing, but what does that entail? The key is knowing how to find the right people for your marketing team by knowing what skills are needed, how much they cost and knowing when you need to outsource.
How to Find a Great Marketing Team
You’d be wise to hire a marketing team that will not only provide you with the most effective marketing options, but also one that meets your needs. You might think working with agencies would be best or freelancers, but it really depends on what you need and who you are.
Why should you outsource?
One of the most important decisions you will make when starting your business is deciding who to hire for marketing. You want to find someone who can help you with everything from content creation to SEO but by having one person work on all aspects of your marketing, you are spreading their time very thin. You should also remember that hiring too many people can be counterproductive because it can be difficult to manage your team. To get the best results, it's important to reach out to freelancers that specialise in your industry or area of expertise and who are able to help you with the speciality you require so your Marketing Employee or Team can focus on tasks that they are best at.
In-house vs. Outsourcing
There are pros and cons to each approach. When you outsource, your marketing tools should be more sophisticated. And by keeping everything in-house, you risk a lack of innovation and missed opportunities. When you keep everything in-house, it's more difficult to scale your operations but these systems will allow you to customise the content so it is relevant for each individual market. You need to make the right decision for your business at the right time - it's never too late to change your mind or adapt to your growing needs!
What to Expect from Your Marketing Team
A dream team marketing team will be able to work together to create a cohesive, creative promotional strategy for your company whether in-house or otherwise. They will also be able to produce the social media content you need for each platform, including blog posts, tweets, and Facebook posts. A marketing dream team will also know how to properly measure the success of your campaigns on all platforms plus create comprehensive campaigns that work in sync with both the print and digital world. No pressure right?
Conclusions
Having a team of marketing professionals as part of your business is like having a dream team on your side. Marketing is the most misunderstood and underestimated aspect of running a successful business, but with the right team behind you, you'll be able to market your business in ways that will make it grow and thrive. If you are in need of outsourcing any aspect of your print or digital marketing, please get in touch today.
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MARKETING
STRATEGY &
CONSULTATION
SERVICES >>
GET IN TOUCH >>
You’d be wise to hire a marketing team that will not only provide you with the most effective marketing options, but also one that meets your needs. You might think working with agencies would be best or freelancers, but it really depends on what you need and who you are.
Why should you outsource?
One of the most important decisions you will make when starting your business is deciding who to hire for marketing. You want to find someone who can help you with everything from content creation to SEO but by having one person work on all aspects of your marketing, you are spreading their time very thin. You should also remember that hiring too many people can be counterproductive because it can be difficult to manage your team. To get the best results, it's important to reach out to freelancers that specialise in your industry or area of expertise and who are able to help you with the speciality you require so your Marketing Employee or Team can focus on tasks that they are best at.
In-house vs. Outsourcing
There are pros and cons to each approach. When you outsource, your marketing tools should be more sophisticated. And by keeping everything in-house, you risk a lack of innovation and missed opportunities. When you keep everything in-house, it's more difficult to scale your operations but these systems will allow you to customise the content so it is relevant for each individual market. You need to make the right decision for your business at the right time - it's never too late to change your mind or adapt to your growing needs!
What to Expect from Your Marketing Team
A dream team marketing team will be able to work together to create a cohesive, creative promotional strategy for your company whether in-house or otherwise. They will also be able to produce the social media content you need for each platform, including blog posts, tweets, and Facebook posts. A marketing dream team will also know how to properly measure the success of your campaigns on all platforms plus create comprehensive campaigns that work in sync with both the print and digital world. No pressure right?
Conclusions
Having a team of marketing professionals as part of your business is like having a dream team on your side. Marketing is the most misunderstood and underestimated aspect of running a successful business, but with the right team behind you, you'll be able to market your business in ways that will make it grow and thrive. If you are in need of outsourcing any aspect of your print or digital marketing, please get in touch today.
VIEW ALL
MARKETING
STRATEGY &
CONSULTATION
SERVICES >>
GET IN TOUCH >>
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