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Marketing Research & Analysis for Businesses

by Hayley Creasey at Hays Den
Market research is the process of gathering intelligence about a market that can be used to inform business decisions. This research can take many forms, depending on the type of business and what stage it is in. Businesses need intelligence to grow and sell more products. Market research is how they gather the information they need to do this.
What is Market Research and Analysis for Businesses?
Market Research and Analysis for Businesses is an information-gathering activity to help business owners develop the best marketing plans. It gathers information on how customers view a company's products, prices, and services. This helps business owners determine the best way to make their company more competitive in the marketplace.

Why is Market Research and Analysis for Businesses Important?
Market Research and Analysis for Businesses is important for businesses of all sizes. Market Research and Analysis allows them to know what the customer wants and needs, which results in better products and services. It also helps businesses understand competitors, make their products more attractive, adapt to changing trends, stay ahead of the curve, and more.

What are the Advantages of Market Research and Analysis for Businesses?
Market research and analysis helps provide a deeper understanding of the needs and wants of customers, which leads to better services and products. This approach also helps your business make more accurate decisions about which markets to enter, how much advertising should be spent on specific demographics, and how to best utilise resources. In addition, effect market research and analysis will help inform your creative marketing campaigns and brand identity in  a way which will set you apart from your competitors. 

What are the Disadvantages of Market Research and Analysis for Businesses?
Market research is a time-consuming process that requires you to do a lot of work. For most companies, it's not worth the time and effort associated with it. In most cases, marketing activities will generate more sales. Alternatively - outsource your market research and analysis. Please get in touch today for more details.

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HaysDen Freelance Graphic Design Tonbridge Kent Creative Marketing Portfolio
Freelance Graphic Design and Marketing by Hayley Creasey
First Class Honours Degree in Graphic Design from University of Kent
10+ years industry experience both at a marketing agency and brand side
Based in Tonbridge Kent, UK (40 minutes direct train line to London)
t: 07460735737
e: hello@haysden.com
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Hays Den: Freelance Graphic Design & Marketing
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What areas do I cover in Kent? Dover, Rochester, Whitstable, Sandwich, Canterbury, City of Canterbury, Herne Bay, Margate, Chatham, Tenterden, Maidstone, Tonbridge, Gravesend, Ramsgate, Royal Tunbridge Wells, Faversham, Broadstairs, Hythe, Ashford, New Romney, Sittingbourne, Wye, Aylesford, Goudhurst, Biddenden, Deal, Edenbridge, Dartford, Fordwich, Lydd, Chilham, Westerham, Sevenoaks, Sheerness, Dymchurch, Hever, Strood, Chiddingstone, Gillingham, Hawkhurst, Queenborough, Snodland, Elham, Reculver, Swanscombe, Walmer, Igtham, Penshurst. Plus all surrounding counties including Sussex and London.
  • ABOUT
    • Why work with me?
    • View Linkedin Profile
    • Portfolio
    • Testimonials
  • SERVICES
    • Creative >
      • Print Design
      • Digital Design
      • Website Design
      • Press Advertising
      • Direct Mail
      • Branding & Stationery
      • Large Format Print Design
      • Magazine and Brochure Design
      • Signs, Posters and Point of Sale Design
    • Digital >
      • Social Media Management
      • Content Marketing
      • Sponsored Advertising
      • Video Editing & Content Creation
      • Email Marketing Design
      • Copywriting
      • Presentation Design
      • Digital Magazine Design
      • PPC (Pay-per-click)
    • Strategy >
      • Marketing Consultation
      • Research & Analysis
      • Marketing Audit & Summary
      • Marketing Plan
      • Digital Marketing Plan
      • Marketing Support
  • CLIENTS
  • Meet the Team
  • Get in Touch
  • Blog