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Direct Mail Design Services
by Hayley Creasey at Hays Den
As marketers, we all know that in order to stay afloat, we need to keep up with the latest trends and ways to reach customers. One of the best ways to do so is by involving direct mail in your campaign strategy. In this article, we will be discussing how direct mail works and providing you with some useful tips on what to include in your next campaign.
What is a direct mail campaign?
Direct mail campaigns are a great way to reach your target market. You can customise the campaign by choosing which list of recipients you want to send it to, what type of mailing carton you want to use, and what kind of content is on the letter insert. It is only after these decisions have been made that a creative graphic designer would come on board to produce visually appealing artwork which will appeal to your target audience to win them over.
How is it different from email marketing?
One of the main differences between direct mail and email marketing is probability. When consumers open an email, they usually delete it without reading because it's so easy to ignore. The opposite is true with physical mailings because they're difficult to ignore. Another big difference is that email marketing is typically based on tracking data - this means that you can target people with specific interests, demographics, or behaviours.
Direct mailers are great for local marketing where you can target a specific area to make business or consumers aware of your business. This would be ideal for restaurants, shops, dealerships, garages or any business with a physical location.
Why use direct mail marketing in the first place?
Direct mail marketing is different because it's tangible. You can touch the mailing, which means that you are more likely to remember it. For many companies, direct mail has proven to be a valuable form of marketing for this reason. It also doesn't cost as much because there are no middlemen.
What are the things you need to know about Direct Mail design
One of the key considerations when designing direct mailers, is ensuring there is at least one very clear call to action which will guide the user to reaching out to your business. For example, you may which to include a website address or qr code so that users can be directed to a specific landing page related to your campaign/product/service. It is also recommended that you include an email address, telephone number and any social media channels related to your business so the customer has different ways of reaching you in a way which is preferred to them.
What are the advantages of using direct mail marketing?
Direct mail marketing is one of the most effective ways to reach your audience because it's inexpensive and personal. You can target your message towards a specific group of people, offer discounts or deals, and even go so far as to include free product samples for them to try out. It's also an easy way to keep in touch with customers - you'll never miss an opportunity to stay on their radar.
Do you need to be concerned about putting the wrong person's name on your mailing list?
If you're not careful, the wrong person could receive your postcards, letters and other direct mail pieces. This can cause problems with your company and even lead to legal troubles because of GDPR laws. We have many connections within the industry who specialise in printing direct mail and distribution so that your campaign is carried out successfully.
When it comes to mailing lists, you should always make sure that you're maintaining a dead letter list. Your dead letter list is a list of people that you don't want to hear from again. You might add them to this list if they haven't responded after a certain number of attempts, or if they've requested that you do not contact them again in any form.
Direct mail comes in many different shapes and sizes and includes (but is by no means limited to) Postcards, Leaflets, Brochures, Dimensional Mailers, Catalogues and of course Letters. It is clear that direct mail can be an important and effective component of an integrated marketing campaign. It is often more cost-effective than other forms of marketing and offers a highly personalised, targeted approach that is difficult to find elsewhere.
If you're looking for an experienced and professional freelance Graphic Designer to complete your Direct Mail Marketing material for your business, please get in touch today.
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