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Large-format Print & Display Advertising Design
by Hayley Creasey at Hays Den
Large format printing is a cost-effective and high-quality printing option that can be used for a wide range of marketing materials, including banners, billboards, posters, and trade show displays.
What is Large Format Design?
Designing something on a large scale is an interesting process. It’s not just the graphics, though. The entire layout of the print needs to be taken into account. Large format design is also referred to as billboard or installation design.
Why is it beneficial for your business?
Large format printing offers a variety of benefits for your business. For one, it's going to be much more cost-effective than any other form of commercial print production. Large formats also make a bold visual statement. Since they're so large, you can use them as a powerful marketing tool during trade shows and events. Many small businesses use large format printing for signage, especially when it comes to vehicle graphics.
Large format printing is a great way to get your business noticed. It can be used for banners, posters, and signage that will grab everyone's attention. Not only does it have more of an impact than other marketing strategies, but it has lower set-up costs. If you want to take your business to the next level, large format printing is an excellent resource for you.
What is offset printing and how does it work?
Offset printing is a process in which ink is transferred from the printing plates onto paper. The print quality is high, and it's great for use on photographs and illustrations. Offset printing is usually done with large-format printers, but it can be done with smaller printers as well.
When is it needed?
There are a variety of reasons to consider large format printing. It's perfect for retail applications, trade show giveaways, and even school events. Large images can be printed on a variety of surfaces such as posters, banners, and vinyl tote bags. Large format designs are also perfect for rollup banners, trade show signage, table covers, and other types of promotional items.
How can I tell if a design will translate well to a large format print design?
Designing for large format printing is a little different than designing for the web. For starters, you'll want to make sure that your final design is 300 dpi or higher. You should also consider inserting bleed areas to accommodate the large format printer's contact area.
As a creative graphic designer, it is my job to inform clients if the images supplied are too low in resolution for large-format print. As a top tip, always photograph your products or images which show your skills, team or services in RAW format - these can be scaled pretty much unconditionally and will ensure that should your business require large format design work, you have the images big enough to fulfil these requirements. It is also important to make sure you have a copy of your logo in ai. or eps. format so that this too can be scaled without losing quality.
Get in touch today
If you're looking for an experienced and professional freelance Graphic Designer to complete design large-format artwork for your business, please get in touch today.
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