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Print Design Services
by Hayley Creasey at Hays Den
Creative print design is one of the most important things for marketing your business. With so many options nowadays, it's hard to know where to start. Keep reading to find out what you should be looking for when it comes to creative print design and how to find the perfect print designer that meets your needs. When marketing your company with print design it is crucial that you raise awareness to potential customers within your target market by utilising various emotional responses.
What is print design?
Print design is the design of anything that is printed- from comics to billboards. It can include packaging and letterheads as well as web design and many other fields. The goal of print designs is not only to present an idea or usefulness, but to build a brand identity and emotion that resonates with readers and clients. When you want something memorable and impactful, something that has an effect on those who see it, you need print design.
Print design is the art and process of enhancing printed materials with creative and appealing elements. This can include but is not limited to: branding, typography, illustrations, photography, and colors. With more and more people shopping online rather than venturing out to physical stores these days, print design is an essential part of any company's marketing strategy.
Why do you need a print design?
Creating a print design for your business is an affordable way to get more customers. It can practically promote your brand to tens of millions of people without breaking the bank.
Whether a customer is loyal or new, you need to get their attention!
Your print design serves as the basis of your company's consistency across all marketing material; including beautiful, eye-catching graphics and strong designs, more effective brand identity; delivering an even more consistent and reliable voice for your business.
Attract new customers to your business.
A print design is a tool that builds public recognition of your business. It recognises what you stand for and thus hopes to attract new visitors before they purchase your products. Although your design does not guarantee sales, it is another way to increase traffic to new or ongoing customers.
What does a good print design entail?
When conducting a business, logos are one of the most important features. It allows the company to be distinguished by consumers. A print design creates promotional items like posters, brochures, t-shirts, and stickers that help stop people in their tracks. The main feature of good print design is it's simplistic.
There are many techniques and software that professional graphic designers use to create printed marketing materials. Including Adobe InDesign, Photoshop and Illustrator. Before starting any creative print design, it is important for the designer to establish your existing brand identity such as tone of voice, colour palette, brand guidelines, typography etc. Or if you’re a start-up, this can be developed with your guidance and vision.
When designing for print there are many design considerations that take place as the artwork is being created. The details are what set amateur artwork apart from that which has been designed professionally. This includes letter/line spacing, overall composition, use of colour, font combinations and more. When briefing a designer it is important to supply any copy of imagery that you wish to use (although we do source / create these if they are unavailable). A great designer will know which images are suitable for print and will supply artwork to specification.
Examples of print designs by industry
Print design is a thing of beauty when done right. It can make your company stand out in a sea of sameness or it can take a product from just being something that exists to being a real brand with meaning and feeling.
The word “creative” is used to describe the work of a designer, but what does this actually mean? Creative designers are always coming up with new ideas to design marketing materials that fit the style of your company. Print design, despite being overlooked at first, can be seen everywhere. It is part of your daily life, with different designs that you come into contact with throughout your day. It has an impact on how someone will remember your brand; therefore ensuring effective print design should be an essential part of any branding or marketing plan.
There are many examples where printed material may require expert design and consideration especially if you would like to take your business to the next level:
• Business cards
• Branded packaging, labels and shopping bags
• Book covers and interiors
• Magazines and newspapers
• Greeting cards and invitations
Benefits of having a good, well thought out print design for your business
The design should be bold and also not overbearing. The design must be carefully done in order to catch eye or attention of prospective customer. If you are able to do this, you will not need any other advertisement for your business. Personally I have had many years of experience creating all kinds of print design for different businesses and sectors. I am happy to offer creative direction or work from extensive brand guidelines. Please feel free to get in touch if you have a print design project you wish to discuss. I look forward to hearing from you soon.
Get in touch today
If you're looking for an experienced and professional freelance Graphic Designer to complete your Print Marketing material for your business, please get in touch today.
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