In the last few years, branding has changed rapidly. Gone are the days when you could create a logo, find a colour palette and call it a day. Nowadays, customers want to feel like your company is there for them - that they can count on you to be an expert in your field and provide them with quality products and services.
How to find your signature brand style
The perfect brand style relies on understanding your target audience. Your brand style will be different depending on who you're targeting, what industry you work in, and what values are important to you. If you can't think of a name for your business, creating your own signature style is the best way to get started
Tips for finding your brand
Find your voice. Take time to explore what you want to say and who you are as a person. Write down the qualities that define you, your personality, and your values. Know your offering. Figure out what sets you apart from other businesses in the industry. For example, if you are an up-and-coming artist or designer, it might be that you are more skilled than other designers in the field or that you have a less expensive product.
What is a brand style anyways?
A brand style is a recognisable method that you have for presenting your company to the consumer. It represents the essence of your company, and it encompasses everything from logo design, fonts, colours, word choices, tag lines, and so on.
How to pick a good logo
When starting a business, it is important to know your company's identity and work to establish your brand. One of the first things you should do is choose a logo that represents your brand well. A good logo should be simple and distinctive in order to stand out from other brands in the same field. Start as you mean to go on - hire a Professional Logo Designer from day one for the best long term results.
Why to keep your graphics simple
When crafting your overall brand identity, you want all of your graphics to be recognisable. This is why it's important to keep them simple and clean. By using simple graphics, you're able to convey the messages that are important for your business without getting too distracted by other elements that might not be necessary.
Our final step is to figure out what your personal brand means. What is the authentic you? How can you set yourself apart from other people in your industry? Once you find it, it will be the perfect time to start marketing and selling your brand.
Would you like to know all the reasons why your business can benefit from professional print and digital design or marketing? You've come to the right place...