It's the end of the year and we're taking a look at how to grow your business with a rebrand. It's one of those tasks that every small business needs to complete eventually, but what should you know before you begin?
What is the right time to rebrand your business?
The right time to rebrand your business depends on what you're trying to accomplish. If you're just looking for a minor update, then it might be best to wait until your next anniversary or product launch. You don't want to spend resources on an overhaul when the change is insignificant. However, if you want to make a major change in your branding, then the sooner the better.
How to come up with a new brand
New brands are created all the time. But, most of them follow a common pattern. It starts with knowing your company's values and purpose. If you don't know what sets you apart from your competitors in the marketplace, then it will be difficult to develop a unique brand. You may want to ask customers what they like and dislike about your products and service. How do you think their opinions would change if they knew more about who you are?
Let's say you've decided to grow your business by rebranding. But what does it mean to rebrand? Why would you want to do this? The goal of a rebrand is to revitalise your existing business, giving it a fresh new look and feel. It also means that you'll be able to differentiate it from competitors more easily and quickly.
How will it impact my business?
A rebrand will have a huge impact on your overall business. It's a big decision that can affect your customers, your employees, and your marketing. You'll need to consider the changes that will need to be made across all of these areas in order to successfully rebrand.
Who do I hire to make my logo?
You will SAVE A FORTUNE if you hire a freelancer like me for your logo design. If you hire an agency you won't have the same level of direct communication with your designer - worse still you won't actually know if the designer working on your artwork is qualified, experienced or even working in house at the agency. The experience you have when working with a Freelance Graphic Designer is a lot more personal and often turnaround times are quicker than an agency due to a smaller client base. In addition, when you work with an Agency, it is often the account manager who relays the information you provide to the designer. You are relying on them to pass on accurate information and to interpret the brief correctly - if the account manager doesn't do this, then it is really difficult for the designer to create artwork that you will be happy with as they are just doing what they are told from the Account Managers perspective. Oh, the politics!
Increase in customer loyalty
A rebranding is a fundamental step in developing and growing your business. It's often an effective way to keep customers loyal and on board. A successful rebranding pays homage to your company and its customers, and it can reposition your brand as a more valuable asset.
How to launch your new brand
Here's a quick summary of what you could do to help launch your new brand.
• Social Media: Be sure to update your profile images and cover photos. You could do count down posts in the lead up to rebranding so your followers build up excitement and anticipation.
• Email Marketing: Send out a newsletter to your customer database to inform them of your rebrand. You could have this click through to a landing page on your website which goes into more detail about the reasons behind your rebrand, your company values and more.
• Direct Mail: If you have a list of customers for direct mail marketing, why not send them a letter. Offer a discount to your loyal customers to celebrate your rebrand and encourage them to stick with you through new and exciting times.
• Update your website: Make sure to update your website logo and have a website banner to announce your rebrand. It's an exciting transformation especially when you click the 'GO LIVE' button. If your company colours and fonts have changed, make sure that this is reflected in your website design.
• Corporate Stationery: If you're going to rebrand, you might as well go all in. Have new business cards, pull up banners, posters, letterheads, compliment slips and office stationery updated with your new logo and brand colours.
• Vehicle Decals: Do you have company cars? Keep your new branding consistent by updating your company vehicle decals. Signwriting doesn't break the bank and is great for local marketing or to leave a lasting impression when you're out and about visiting customers.
A rebrand can be an expensive endeavour, but if done right it has the potential to change your business for the better. There are so many more ways you can launch your rebrand. Get in touch today for more information!
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