Website design: how important is it for your business?

One of the most important aspects that a business needs is a website. Whether you're running a small business or a big corporation, having a site for your company can be hugely beneficial. In this article, we're going to break down the reasons why your company needs a website and what design features to look for when choosing one!

What is a website?
A website is a collection of interconnected webpages, typically with the same owner or subject matter, that are viewed by users on the World Wide Web. It can be viewed either through a computer's internet browser or through an internet-enabled mobile device. Many people view websites for information or to do things like shopping online or watching videos.

Should I hire someone to build my website or can I do this myself?
This is a very common question. If you have the time, skill, and willingness to learn, you can definitely make your own website! That being said, it may be a better idea to hire a professional web designer if you don't feel like you have enough free time to learn a new skill or if you don't know how to handle complicated issues that come up during the design process. Plus by hiring a professional you will free up more of your valuable time so it can be better spent running other areas of your business.

Why do I need a website?
Most likely you already have a website. You might not know it, but chances are that you're on Facebook, LinkedIn, and YouTube right now. Even if you don't use these sites to display your own content (and most people don't), they represent a major component of your digital footprint.

How do I set up my website now that it’s built?
Every site needs to be registered with Google so that they can index your pages. This is important for getting higher rankings in searches. You also need to submit the site to the major search engines for their crawlers to find your pages. The most important part of SEO is making sure you have good content on your site. Once it’s registered and indexed, you can start focusing on how people will find it.

What is the cost for hosting and domain?
The cost for hosting and domain depends on the company you choose. For most, it is a yearly fee, but some have a monthly or annual fee. Some companies charge a per-use fee for hosting and domain.

Should my content be live or scheduled posts?
If you have a lot of content or a weekly blog post series, then it would be best to schedule your posts. Live posts are for when you have a special event happening, such as a sale or an important announcement. 

Content is the foundation of a website. It should be easy for viewers to find and navigate through. The design should also be aesthetically pleasing, but this will depend on what type of company you're designing for.

If you don't have the resources to hire a marketing team in-house, it may be more cost-efficient to invest in a Freelance Marketing Consultant to work your print or digital marketing plan. They will be able to plan, create and publish regular content to your website which can then be distributed through your social media channels. This is a great way to increase your SEO ranking and keep your customers updated with all the latest news about your business, product or services. For more information please get in touch today, we will be happy to help!